FanDuel confidently expects to launch its online sportsbook in Missouri between October and November of 2025, well ahead of the state's mandatory December 1 deadline. According to a recent corporate earnings update from its parent company, Flutter Entertainment, FanDuel anticipates investing significantly, up to $80 million, in promotions and bonuses aimed at quickly establishing market dominance.
As the leading sportsbook brand in the U.S., with a commanding 43% share of national gross gaming revenue, FanDuel is positioned to immediately become a top competitor in Missouri.
Latest On Missouri Sports Betting
Missouri's journey toward legalizing sports betting has faced substantial hurdles. After legislative attempts repeatedly stalled, largely due to disagreements over unregulated "gray" gaming terminals championed by former State Senator Denny Hoskins, legalization finally succeeded through a voter-approved constitutional amendment in 2024. Despite a narrow victory and last-minute legal challenges, mobile apps and retail sportsbooks were authorized statewide.
Although state regulators initially targeted a June launch, Secretary of State Hoskins delayed approval for emergency regulatory processes, pushing the expected launch timeline into late summer or early fall. FanDuel's latest guidance reaffirms industry confidence that sportsbooks will be operational by late 2025.
DraftKings and FanDuel, who invested more than $30 million in the ballot measure campaign, will be among the first operators launching in the state. BetMGM, the nation's third-largest sportsbook operator, also confirmed its entry plans. Other potential sportsbooks include ESPN BET, bet365, Fanatics, Hard Rock, and BetRivers.
🚨🚨 FanDuel projects to launch in Missouri in either October or November 2025, per corporate financial statement
— Ryan Butler (@ButlerBets) March 4, 2025
How Many Sports Betting Apps Will Launch In Missouri?
Uncertainty remains about the total number of sportsbook licenses Missouri will issue, potentially between 14 and 21, depending on interpretations currently being reviewed by the Missouri attorney general. Licenses may be awarded to the state's casinos, professional sports teams, and two operators who don't require partnerships.
Retail sportsbooks are authorized at Missouri’s 13 casinos and venues for six professional sports teams. The St. Louis Cardinals, instrumental in the legalization effort, are expected to open an in-person sportsbook, though plans from other teams remain less clear.
Missouri is poised to become a competitive and lucrative sports betting market by the end of 2025, driven by strong fan engagement and strategic investments from leading sportsbook operators.